Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from

Directly from you

How long we keep information

Our retention of your information is dependent on the type of information in question and your engagement with newsletters and other emails for marketing purposes from the point you consent to subscribe to our mailing list.

If you regularly open emails sent by us you will be deemed an “active contact” and we will keep your email address indefinitely until such a point as you request we delete this information and cease all further correspondence.
If you do not open emails sent by us you will be deemed an “dormant contact” and we will keep your email address for a maximum of 5 years from the point of dormancy. We may delete your email address after a period of time that was considerably shorter than 5 years if we deem it appropriate, but you will always have the option to resubscribe to our mailing list. Conversely, in the event that the aforementioned 5 year limit is approaching, you may receive an email from us asking if you wish to remain on our mailing list, along with the appropriate means to confirm as such. If we receive no answer, your email address will be deleted once the 5 year period expires, if not before.
Any information automatically collected to record your prior consent to hold and process your email address may be retained in the event your email address is deleted. This would be the sole reason that, in the event that the provision of consent is in doubt, the burden of proof will be on us to prove that we acted lawfully and according to this privacy policy.

Who we share information with

Data processors

MailerLite

This data processor does the following activities for us: Acts as an email marketing platform for processing and storing your email address upon your subscription to the Dorsal Fin Books mailing list. MailerLite also captures the IP address, location, date, time, and source of the subscription as record of your consent to our using your email address. All email and submission form functionality is also provided by MailerLite.

Sharing information outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: MailerLite

Category of recipient: Email marketing platform

Country the personal information is sent to: United States

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Google Ireland Limited

Category of recipient: Third-party Sub-Processor (acting on behalf of MailerLite)

Country the personal information is sent to: Ireland

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Vercom S.A.

Category of recipient: Third-party Sub-Processor (acting on behalf of MailerLite)

Country the personal information is sent to: Poland

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: matthew.norton@dorsalfinbooks.com

Post: Unit 13 Freeland Park Wareham Road Lytchett Matravers Poole Dorset BH16 6FA

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Contact details

What information we collect, use, and why

Lawful bases and data protection rights

Where we get personal information from

How long we keep information

Who we share information with

Sharing information outside the UK

How to complain

Unit 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset, BH16 6FA. Registered in England and Wales. Company no. 17095546